The Telangana exhibitors’ press meet has once again highlighted the growing concerns within the Telugu film industry, especially regarding the survival of single-screen theatres and the need for a more balanced revenue-sharing system. During this meeting, producer Sirish Reddy delivered a strong and emotionally driven statement that reflected the current struggles faced by theatre owners and the urgent need for industry-wide cooperation.

The core focus of the discussion was the long-standing demand from exhibitors to shift from the traditional rental model to a percentage-based revenue system. Theatre owners argue that the existing structure is no longer suitable in today’s fast-changing entertainment environment. With rising maintenance expenses, reduced occupancy rates for many films, and the rapid growth of OTT platforms, single-screen theatres are finding it increasingly difficult to stay profitable. According to exhibitors, a fair sharing system would help distribute both risks and earnings more evenly between producers and theatre operators.

Sirish Reddy, speaking at the event, strongly emphasized that theatres form the backbone of the film industry. He pointed out that without exhibition spaces, films would have no real connection with audiences. His remarks underlined the importance of protecting single screens, especially those in smaller towns and rural areas where cinema still plays a major cultural role. He expressed concern that many theatres are struggling silently and may eventually shut down if practical solutions are not implemented.

Another key point he addressed was the issue of ticket pricing. He clarified that single-screen exhibitors are not focused on increasing ticket rates further, even if they are allowed to do so under special permissions. This statement was aimed at reassuring audiences who have been sensitive to rising cinema costs in recent years. His message suggested that maintaining audience trust is more important than short-term financial gains.

Sirish Reddy also spoke about the dramatic shift in audience behavior over the last decade. In earlier times, successful films would enjoy long theatrical runs, sometimes continuing for several weeks or even months. However, the current trend is completely different, with most films earning the majority of their revenue within the first few days of release. This change has placed heavy pressure on single screens, as their traditional business model depends on sustained occupancy over longer periods.

During his address, he referred to past remarks made within the industry suggesting that theatres unable to survive should shut down. Without naming anyone directly, he pointed out that such statements do not reflect the real situation on the ground. Theatre owners invest significant capital, employ large numbers of people, and contribute deeply to the film ecosystem. According to him, dismissing their struggles is not a practical or fair approach.

He further stressed the importance of unity between producers, distributors, and exhibitors. He explained that the film industry operates as an interconnected system where every segment depends on the others. If theatres weaken, the entire chain-from production to distribution-will eventually feel the impact. His comments highlighted the need for cooperation rather than conflict, especially during a period of major transformation in the entertainment sector.

Other participants in the meeting also echoed similar concerns. They pointed out that despite high ticket prices for certain shows or releases, the share received by exhibitors remains limited. This imbalance makes it difficult for theatre owners to cover operational costs, invest in upgrades, or maintain quality standards. Many exhibitors believe that modernization of single screens is necessary to attract audiences, but financial limitations are slowing down that progress.

The discussion also addressed the growing influence of multiplex chains and OTT platforms. Exhibitors expressed concern that if single screens continue to decline, cinema culture in many regions could be affected. Single-screen theatres have traditionally played a key role in creating a mass entertainment experience, especially during big film releases. Their gradual disappearance could reduce the diversity of theatrical viewing experiences available to audiences.

Sirish Reddy’s statements have therefore added significant weight to an already ongoing debate in the industry. His speech reflected both concern and urgency, highlighting the need for immediate attention to the issues faced by exhibitors. The overall sentiment of the meeting pointed toward the necessity of a revised business model that can adapt to modern audience behavior while still protecting traditional theatres.

The Telangana exhibitors’ press meet has brought renewed focus on the financial struggles of single-screen theatres and the importance of collaborative solutions. The remarks made by Sirish Reddy underline a larger industry reality-without fair support and structural changes, many theatres may find it difficult to continue operations. The discussion now sets the stage for further dialogue between stakeholders to ensure a more sustainable future for theatrical exhibition in the Telugu film industry.